About RIIPL – Custom Software & Web Apps

There's no substitute for shaking someone's hands and meeting them eye-to-eye. However, sometimes you may just have to settle for putting faces to names off of the software company's website. We at RIIPL (pronounced "ripple") are incredibly proud of the people we work with, putting our best people on each custom development project.

RIIPL founded through a series of complex website builds that ended up needing more robust applications to power them. When our web marketing company needed development capabilities that exceeded the typical website build, we formed RIIPL, LLC - the business automation and custom software business that has grown and expanded ever since. Now, with a team of UX strategists paired with the robust development capabilities now available to us, RIIPL is able to create entire backend systems, CRMs, multi-tenant applications, and more that function seamlessly with 3rd party applications to automate your entire business.

We're not offended if you haven't heard of us

You may have even used our software unknowingly. RIIPL is a 100% employee owned company that is committed to the success of our clients.

While maintaining healthy growth, no debt, and strong financials, we are able to focus exclusively on the needs of our clients
and delivering the highest quality software solutions.

Located In Historic Downtown Opelika

Stop by for a cup of coffee with our team

Our Core Values & What To Expect

When working with our team

Return On Investment

Our primary goal is to ensure that our clients receive the best return on their investment through the delivery of cost effective and the high quality software solutions.

Simple Is Better

Building simple and intuitive interfaces take time, thought, and discipline. We go the extra mile to make sure end-users have the best experience possible.

Best Practices & Methodologies

RIIPL adheres to the highest industry level standards and best practices. We offer a varied combination of SDLC methodologies including agile, scrum, and waterfall. We take time to listen to the needs of our customers so we do the right thing, the right way, the first time around.

Demonstrate Integrity

We will endeavor to do the right thing when it comes to working with clients, and each other, even if it costs us personally.

Create Solutions

We will seek solutions to a client’s problems, as well as try to find ways to resolve bugs quickly & fairly.

Inspire Community

We will strive for cohesive teamwork and look to inspire others to do the same, both within their own organizations, but also with us for the greater good of our communities.

Meet Our Team & Leadership

Our team of developers, thinkers, marketers, and planners can take your business to the next level with custom business software.

Dale Vaughn

Co-Founder & CEO

Dale is the co-founder & CEO of V3 RIIPL. After graduating from Auburn University in 2001 with a degree in Logistics, Dale entered the world of SaaS, website design, business application development through the freight and factoring industry.

Mark Hardin

Co-Founder & Architect

Mark is responsible for the oversight and architecture of most every software development at RIIPL. Throughout his career, he has maintained a focus on large, scalable, and data-centric platforms. Prior to co-founding RIIPL in 2015, Mark graduated from UAB with a degree in Computer Science and worked for a number of technology companies.

Houston Smith

Senior Software Developer

Houston works on a variety of projects through the RIIPL framework and routinely develops new modules and additions to improve our core capabilities.

Adrian Thomas

Web Developer

Adrian works on the front-end of most developments within our software platform, including front-facing client websites that directly integrate with the RIIPL framework.

Kate Strohmeyer

Business Administrator

Kate received her MBA from the University of Alabama in 2013 and coordinates all of the moving pieces of RIIPL's projects from start to finish. This includes working with the developers and clients, walking through each step of the development flow.

Chris Call

Chief Marketing Officer

Chris spends the majority of his days designing marketing material and writing for both RIIPL and RIIPL's clients, developing communication strategies and user flows to help every project generate ROI as soon as possible.

Michelle Perley

Social Media Coordinator

Michelle has her finger on the pulse of the end-user that's experiencing our platforms from the outside looking in. This means that Michelle, aside from creating social content and strategies, handles customer feedback, generates social leads, and provides invaluable insight into the pain points of any project.

Max Chandler

Project Manager

Max works directly with both the development team and RIIPL's clients to help facilitate communication in both directions. Graduating with his MBA in May 2021, Max's skill set allows him to work seamlessly between our different platforms.

Scarlotte Vaughn


Scarlotte manages the day to day operations of all of the behind-the-scenes operations of RIIPL including bookkeeping, receivables, and more. With her background in management and finances, Scarlotte is uniquely able to coordinate the complex backend of the RIIPL business.

Custom CRMs, Web Apps, & More.

When a SaaS Development Agency

Meets a Digital Marketing Company

You Get Custom Business Software

RIIPL’s ability to develop a complete software component that can run an entire business is already a big deal. But when you add in the ability to create customized marketing tools to grow your business, we’re not just improving your bottom line, we’re helping you grow too.

Almost every industry in the world can benefit from working with a SaaS development firm like RIIPL, especially when it comes to indsutries that have either been around for a while, or that use pen and paper for the majority of their day to day operations. 

Eliminating human errors is a huge part of what we do. Copying and pasting information from one sheet to another or moving from handwritten notes to actionable items about your company can cause mistakes or even bring your entire operation to a grinding halt. We want to help you maximize your employee’s value to your company, reducing the amount of manual labor required for menial tasks so that your money makers can get back to work. If that means that your sales team needs live data in the field on their phones, we can bring that out there to them. If that means that your management structure needs better tracking abilities for crews, we can set them up.

Even companies that use existing 3rd party applications like Quickbooks, Sage, Salesforce, or more can benefit from using a SaaS development agency to help make systems talk to each other. Wouldn’t it be great if your accounting data was updated in real time from the sales team instead of having to copy information over into Quickbooks? You can even automate the process of receiving checks and processing them into your system. 

When it comes down to it. RIIPL is a team of problem solvers. Yes, we are software developers, we’re marketers, we’re business consultants, but our job is to improve the efficiency of your business, and therefore make your more profitable that you were yesterday.

SaaS Development

Fixing your software problems. 

Business Analytics

Track data and improve your business.

Marketing Tools

Bring in new sales and leads.

Software as a Service for Your Business

Web Apps by Industry

Let's Get Started With Your Project

Contact RIIPL